If you've stuck around this blog long enough, you know I'm totally in love with Florence + The Machine, a British rock/soul/alternative/magical woodland band, led by red headed goddess Florence Welch.
Their music is very reminiscent of the ocean and especially merpeople, and I've recommended it be used in mer-films many times, but the band themselves had not put that imagery into their videos.
Anyway, the video for new single Never Let Me Go premiered on MSN yesterday (it'll be on youtube officially tomorrow morning. You can watch it here: http://video.uk.msn.com/watch/video/florence-and-the-machine-never-let-me-go-video-premiere/2t6mw8gg
Ok, so there's no mermaids in the video right? I was a bit disappointed with the video when it first premiered myself. But now that it's had some time to grow on me, I think the video might be a messed up retelling of The Little Mermaid, and I mean the original one and not the Disney one (both are cool though!).
Florence's character is the mermaid figure, while the boy (that's Jamie Campbell Bower by the way, best known for his role in Tim Burton's beloved remake of Sweeney Todd) is the human. The general idea is that Florence is some creature from the sea that can't stay on land too long, and randomly wanders into this skating rink and there's a boy and they have a weird little romance, but her time runs out and she turns to sea foam, MUCH like the original Hans Christian Anderson telling of The Little Mermaid.
This is all fan speculation of course. The great thing about Florence + The Machine's music is that it can mean something different to every person who hears it. Never Let Me Go might be a song of hope and surrender to some, or a sad and sweet anthem of being lost.
Anyway, the song reflects beautifully on ocean themes and I think I'm starting to like the video a lot more.
What are your thoughts?